Let BNR Graphics, located in Lindenhurst, NY help you with your internet development, graphic design and printing needs. From business cards to large banners, from website re-designs to e-commerce sites, BNR Graphics will give you our expertise on the best way to market your product/business.
We will sit with you to discuss the goals you are trying to achieve. Whether you have a small budget or a large one, we will tailor a marketing campaign that fits into your budget.
6 Reasons Businesses Should Make Graphic Design A Priority
A key tool to getting the word out about your new business is through marketing and advertising. If you are starting your business from the ground up, you need to get your name out there in order to grow. The problem is, there are so many ads plastered on every wall and billboard that people have learned to look right past them. In order to make people look at and read your ad, it has to stand out from the rest. One of the best ways of doing that is by hiring a graphic designer.
What exactly can a graphic designer do? They can create a perfect ad for your start up business. Even better than that, they can make a website for your business as well. Having an online presence is important right now, because that is how most people are going to hear about your business. Unless you have some web design experience, you should probably hire a graphic designer for this. There are many reasons why you need a graphic designer for your start-up business.
1.First Impressions Matter.
You know what they say: you only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses credibility—and that’s priceless.
No matter how great a product or service, with poor design, it’s unlikely anyone will stick around the company’s website or keep its email long enough to find out.
2.Great Design Can Tell A Story
Similarly, it’s important that people get a feel for what a business does even if they’ve never heard of it before. Thoughtful design evokes the right image in customers’ minds. The concept for a daycare center would be entirely different than that of a law firm. That’s a dramatic contrast, but it holds true in more nuanced ways as well. Consider, for example, Beecher’s Handmade Cheese, a small company with a short history rooted in Seattle.
Beecher’s finely detailed logo and packaging labels echo the artisanal nature of the company, the historic imagery alludes to tradition, and its black and white color scheme suggests a classic quality.
3.Branding Makes A Company Memorable.
Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional graphic artist will use precise colors, typeface, imagery, and mood for everything he or she touches.
This way, customers have the same experience visiting a company’s website as they do reading its brochure. Think of it as a kind of alliteration—it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. It’s win, win…win.
4.Creativity Can Be A Differentiator.
If there’s one thing all small businesses have in common, it’s that they all face competition. And to set themselves apart, they generally have a handful of differentiators, whether those include pricing, quality, customer service, or something else entirely.
But consider that creativity can help a small business stand out, too. A company’s visual communication plan serves many purposes, and making the business unique should be one of them.
5.Good Design Converts.
A slick website is nice to have. A slick website that converts is even nicer. Design isn’t just about making things look pretty; effective design should entice and persuade. A smartly designed website can direct visitors to take action, like clicking a “buy” button for instance.
A well-crafted pamphlet compels readers to keep turning pages. Professional graphic design has the potential to deliver measurable results for a small business.
6.Spending More Up Front Saves Time And Money In The Long Run.When businesses don’t take graphic design seriously in the beginning, they will more than likely go through a design overhaul eventually—in some cases, more than once. However, quality design has longevity. Paying for great graphic design one time is no more expensive than paying for subpar design multiple times. Not to mention, redesigning a business’ image over and over wastes time and can be detrimental to its brand.
Many small business owners understand the value of great design. Many others do not. Whether you’re just starting your career as a graphic designer or you’ve been on the receiving end of that phone call one-too-many times, this list might come in handy.
If you’re up for the challenge, you can educate small business owners about the value professional graphic designers provide. And if that doesn’t work, you can always remind them of David Ogilvy’s famous words: “Pay people peanuts and you get monkeys.”